Unilever Merchandising Lead in Cairo, Egypt

Merchandising Lead



To translate category strategies & plans into In-market execution through managing merchandising activities across channels and regions


  • Implement and execute merchandising plans across channels and regions to contribute to achieving Perfect Stores compliance target

  • Building the merchandising organizational structure & the merchandising team capabilities for optimum reach/ coverage and executing Perfect Store KPIs.

  • Creating, managing and controlling merchandising budget (A&P and TTS) and using it effectively to deliver category objectives.

  • Managing third party and agencies

  • Planning and implementing brand visibility plans including all P.O.S materials for current launches, re-launches of products and in-store activities/ campaigns.

  • Planning with Customer marketing the channels’ visibility plans/ schemes and implementing using merchandising team using relevant P.O.S materials by channel.

  • Lead the merchandising team toexecute category planogram by channel as per category strategy

  • Works with the TCM, customer marketing and sales teams on Trade Category Management projects / channel projects

  • Monitoring and reporting our in-store visibility, percentage of shelf space for each brand within each category.

  • Monitoring and reporting competitor’s activities up to date and circulate to relevant parties for action plan.

  • Exchange "good practice" with other Category Managers / sales managers and cross functional teams

  • Helping in developing and implementing the "go to market" strategy for New Product Developments.

  • In collaboration with TCM & CM; create and innovate in P.O.S material used for on-going competitive advantage Vs. competition. Using plannograms and space management tools.


  • Trade Marketing or Sales Experience.

  • Minimum 4 years working experience.

  • FMCG Experience is preferable.

  • Good customer and channel understanding.

Job: Customer Development

Primary Location: Egypt-Egypt (State Level)-Cairo

Schedule: Full-time

Shift: Day Job

Unposting Date: Aug-10-2017

Req ID: 170009R4