Unilever Merchandising Lead in Cairo, Egypt
MAIN JOB PURPOSE
To translate category strategies & plans into In-market execution through managing merchandising activities across channels and regions
Implement and execute merchandising plans across channels and regions to contribute to achieving Perfect Stores compliance target
Building the merchandising organizational structure & the merchandising team capabilities for optimum reach/ coverage and executing Perfect Store KPIs.
Creating, managing and controlling merchandising budget (A&P and TTS) and using it effectively to deliver category objectives.
Managing third party and agencies
Planning and implementing brand visibility plans including all P.O.S materials for current launches, re-launches of products and in-store activities/ campaigns.
Planning with Customer marketing the channels’ visibility plans/ schemes and implementing using merchandising team using relevant P.O.S materials by channel.
Lead the merchandising team toexecute category planogram by channel as per category strategy
Works with the TCM, customer marketing and sales teams on Trade Category Management projects / channel projects
Monitoring and reporting our in-store visibility, percentage of shelf space for each brand within each category.
Monitoring and reporting competitor’s activities up to date and circulate to relevant parties for action plan.
Exchange "good practice" with other Category Managers / sales managers and cross functional teams
Helping in developing and implementing the "go to market" strategy for New Product Developments.
In collaboration with TCM & CM; create and innovate in P.O.S material used for on-going competitive advantage Vs. competition. Using plannograms and space management tools.
Trade Marketing or Sales Experience.
Minimum 4 years working experience.
FMCG Experience is preferable.
Good customer and channel understanding.
Job: Customer Development
Primary Location: Egypt-Egypt (State Level)-Cairo
Shift: Day Job
Unposting Date: Aug-10-2017
Req ID: 170009R4