IBM Digital Optimization Web Manager in CAIRO, Egypt
IBM’s Digital Center in Cairo is looking for leading experts in online customer experience. Our mission is to implement a consistent web experience management model and optimization capability for the ibm.com site across geographies. As a team we are responsible for the business results of IBM.com: from visits, leads and win revenue, to customer experience metrics like NPS and more.
As Web Manager you will be managing the web footprint on dedicated MEA countries, being responsible for the discoverability of relevant ibm.com pages in internal search as well as external search.
Maintain local web architecture: deploy new pages & updates, plan and implement clean-up & redirects
Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets
Maintains accurate tagging and tracking hygiene of the pages for the assigned markets
Teams with web producers to ensure quality of local linkage, contact module, live chat functionalities
Localizes pages and deploys local content
Localize SEO strategy from the US and adapt it to local markets. Implement, test it, optimize it continuously.
Collaborates with extended digital team to optimize content and navigation for maximum visibility and ranking in all search engines.
Accountable for organic visits and ensuring specific audiences reach pages relevant to them
Required Technical and Professional Expertise
3 - 5 years of digital marketing, with focus on inbound web marketing
Strong understanding of the web information architecture principles- working experience with Content Management Systems (Drupal is a plus)
Strong understanding and experience on SEO practices and tools (Brightedge is a plus)
Up-to-date with the latest trends and best practices in SEO and measurement
Deep digital analytics skills - ability to understand what drives traffic, what good quality traffic looks like and what to do to improve (IBM Digital Analytics, Hotjar would be a plus)
Strong attention to detail, analytical and takes initiative to improve performance
Agile methodology practitioner
Strong communication skills – will be required to work with fellow web managers, as well as the extended web optimization team.
Preferred Tech and Prof Experience
Content Management Systems Experience, Drupal is an advantage
Strong digital analytical skills
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.